Immersive display technology has often promised to change how we learn, play, and communicate, but in practice, it has struggled with adoption. Virtual reality headsets can be heavy and uncomfortable. Augmented reality tools require special glasses. For many people, motion sickness and fatigue are barriers to using these devices for more than a few minutes at a time. The dream of interacting with lifelike, floating visuals has remained more science fiction than daily reality.
Marketon, a Korean technology company, believes it has found a better path forward. Its Mobile Hologram product aims to deliver a hovering 3D display that users can see and interact with using only their eyes and hands—no headset, no goggles, no special lighting. Images appear to float in midair, and users can rotate, drag, or enlarge them with natural gestures. The experience recalls futuristic movie scenes, yet it is compact enough to sit on a desk.
What makes this product different is its naked-eye hologram technology. Unlike VR or AR, which isolate the user in a headset, Marketon’s holographic display projects visuals directly into the air. This allows groups of people to view and engage with the same content at once, making it suitable for classrooms, museums, banks, and even healthcare environments where reducing physical contact is important. The company also combines holograms with AI—imagine chatting with a lifelike virtual assistant, or even a holographic K-pop idol that responds in real time.
Traditionally, immersive displays have often been tied to bulky equipment. Museums might use large projection rooms, while schools rely on tablets and interactive whiteboards. These methods offer interactivity but lack the depth perception and physical presence of a true hologram. Marketon cleverly uses flat displays, mirrors, computation, and a “hologram plate” to make the image appear immersive, without the hindrance of head-worn devices.
We have interacted in person with the MKT10 model (first photo above), and it does provide an immersive feel that is surprisingly good considering its simplicity for the user. You can look at the image naturally, and there’s no need to overly align with anything or position your eyes precisely. It works even better if the content is purposely built for this use case.
The company has already deployed its technology in Korea, with installations at the Seodaemun Museum of Natural History and corporate partners like Hyundai Motor Company. Internationally, Marketon’s holograms can be found at the Brooklyn Chamber of Commerce in New York, the Korean Center in San Francisco, and Singapore’s OCBC Bank (see videos).
The Mobile Hologram officially launched in July 2025 as a desktop product aimed at the consumer market. Riding the global wave of K-pop and Korean cultural exports, Marketon is positioning the device as a personal entertainment and communication hub. Fans will be able to interact with holographic versions of their favorite stars, turning passive media consumption into a two-way experience.
To build momentum, the company is pursuing a global showcase strategy. In September 2025, it will present the Mobile Hologram at IFA in Berlin, using Europe’s strong K-pop fandom as a launchpad. In October, it will head to Dubai for GITEX, the Middle East’s largest tech expo, where Marketon plans to announce a strategic partnership with a regional events company. These appearances will pave the way for the highlight event: CES 2026 in Las Vegas.
A use case in Education
Marketon believes its hologram technology can become a fundamental display technology and have a transformative impact across many fields, anywhere displays are used today. The company sees hovering holograms as a new standard for digital interaction that can enrich learning environments, enhance cultural experiences, make financial services more engaging, and improve safety in medical or public spaces.
Founded by CEO Chang Joon Yang, Marketon has already won several major awards in Korea, including the ICT Innovation Award from the Ministry of Science and ICT.
