Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.
A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird just as much as the other 78% of U.S. iOS users who gave it a 1-star review. On the other hand, Nike’s $35 swoosh logo and Coca-Cola’s handwritten logo are billion-dollar cultural symbols.
Startups and SMBs might spend $5-$5000 on a logo, but for major corporations, rebrands can cost hundreds of thousands of dollars. In contrast, AI logo generators promise to give you multiple logo options for just $20-$200.
While cheaper isn’t always better, AI has become surprisingly good in creative fields like content and marketing. So, I tested the top six logo generators to see if AI could handle branding and produce logos I’d actually use for my clients.
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How I Tested the Best AI Logo Generators
While most AI generators promise you “professional logos” in minutes, only a handful delivered results I’d consider talking about. One common problem I kept running into was templated logos. So, I set some ground rules while testing these logo makers.
Specifically, I considered the following factors:
- Adaptability. I work across industries, and my AI designer needs to adapt and resonate with different target audiences.
- Uniqueness. If my logo looks templated, I’m hitting next.
- Format coverage. You want your logo to shine across all distribution channels. So, the logo maker should give you all the file formats needed to make that happen.
- Cost. Most AI logo generators aren’t pricey, but I’m always looking for the best value.
Logo generators in this article may not fulfill all four criteria, but each one offers something unique.
To make sure I cover both ends of the spectrum, I decided to split my tests between two businesses I’d love to own someday: Rio’s Dog Cafe and Nexora, an AI startup. It turned out to be a fun experiment since I was working on my passion projects.
To test these six AI generators, I signed up on their platforms, filled in the brand details, and wrote custom prompts when needed. I also timed how much time each test took.
Read on to see the final logos and to learn if I’d recommend using an AI logo generator for your business.
6 of the Best AI Logo Generators
Here are my top six AI logo generators.
1. Canva
Price: 50 AI design credits monthly on free plan, 150 credits on Canva Pro ($15/user/month)
Time to test: 2 minutes 30 seconds
As a social media marketer, I use Canva extensively for client work. Their pre-existing templates have been great at helping me draft fresh carousel designs, banners, or sales decks. I’ve even generated a trending Studio Ghibli-style presentation using their AI tool.
To test Canva’s logo generation features, I decided to use the brand, Nexora. Canva AI is very intuitive, featuring a chatbox-like interface, design categories, and tutorials for specific use cases.
Here’s the prompt I gave for Nexora: “Design a clean, and minimalistic, modern colored logo for Nexora, a next-generation AI assistant designed to help individuals and teams think, plan, and act faster. The logo should reflect intelligence and simplicity.”
I could even upload any previous design files, reference images, etc., with my prompt if I wanted.
Canva’s AI logo generator gave me these three decent options. I also like how it prompted me to explore other angles and design tweaks to improve the logo.
The best part? I could click on the logo I liked and open it in Canva’s editor to make further changes. There, I had complete access to Canva’s other features, including my existing projects, brand-specific assets, and apps. That means you can superimpose any finalized logo directly into your existing Canva assets with just a few clicks.
How I’d Use the Canva AI Logo Generator
As I mentioned earlier, I already use Canva for multiple client deliverables. When it comes to logos, though, I’d stick to using it for initial concepts.
While Canva AI generates logo options quickly, you can’t modify AI-generated elements within its editor. Even a change in color scheme would mean a new prompt. Since branding work hinges on iterations, Canva AI is only effective as a brainstorming tool.
What I liked:
- An intuitive interface that allows you to generate text, images, videos, and code through just prompts.
- Design prompt suggestions to make the final output better.
- Seamless integration with other Canva features like projects, apps, and the editor.
What I didn’t like:
- Inability to edit AI-generated elements.
- The credit limit makes it difficult to generate multiple designs.
2. ChatGPT
Price: The free version has limits on image generation. ChatGPT Plus costs $20/month, while Pro costs $200/month.
Time to test: 4 minutes 20 seconds
Since GPT-4o started supporting image generation features, I’ve noticed a significant improvement in the quality of the images generated by ChatGPT. The new model follows my prompts more accurately and generates solid product mockups, stock images, and design concepts.
To test its logo-making capabilities specifically, I opened a new chat. I used the same prompt I used for Canva for Nexora, our AI agent.
Not bad. I liked the typography in the logo, while I wasn’t a big fan of the circle surrounding it. So, I prompted it to remove the circle and give me other design options.
As you can see, it followed my instructions to the letter and gave me a usable logo. Since it did a great job with this brand, I decided to create a logo for my dog cafe too.
While it didn’t adhere to the coffee request, I was pretty impressed with this logo. Perhaps I am biased when it comes to dog images, but this logo makes me want to visit the actual cafe.
How I’d Use ChatGPT as an AI Logo Maker
If I wanted to get a business up and running quickly, I’d consider using ChatGPT’s logos as solid placeholders before investing in custom design. If I have the budget for a professional designer, I’d use ChatGPT to generate design briefs for my vision.
What I liked:
- Good sense of design with the ability to follow prompts accurately.
- Decent editing capabilities within the GPT 4-o interface.
- A ChatGPT subscription unlocks additional features, including content creation, video production, and AI agents.
What I didn’t like:
- Sometimes ignores specific elements of prompts (such as the coffee thing).
- No option to generate vector files directly.
3. Gemini
Price: Free image generation (with limits), $20/month for access to image and video generation.
Time to test: 2 minutes
Google’s Gemini is a popular choice for AI image generation. With over 400 million monthly active users, I was curious to see if it could produce better logos than ChatGPT. I tested Gemini with the same prompt I had given GPT 4-o.
This Nexora logo is my favorite so far. My only issue was the “AI” text embedded in the logo, which looked unnecessary. Easy enough to edit out manually, so I wasn’t too bothered.
I also really like how Gemini walks me through its creative process when I click the “Show Thinking” dropdown.
As you can see, Gemini gives me a list of parameters it considered and the exact keywords it focused on. If I want the next version to focus on other aspects (such as being corporate or approachable), I know exactly what I need to adjust in my prompt using this information. This process makes it feel like you’re collaborating with a designer, rather than an AI logo maker.
The best part? Since Gemini integrates with Google products, including my Pixel phone, I can even test design concepts and logos on the go. Pretty convenient, especially for busy business owners.
How I’d Use Gemini as an AI Logo Maker
Similar to ChatGPT, I can use Gemini’s logos as starter assets for an early-stage business or product feature. However, I’d lean more on using Gemini to brainstorm design briefs, mainly due to the “thinking feature.”
What I liked:
- High-quality logos, even on the free plan. Premium plans have a 1-month trial.
- Gemini generated an image faster than ChatGPT.
- Seamless integration with Google products and easy accessibility.
What I didn’t like:
- Minimal editing options.
- Can’t generate vector files directly.
4. Looka
Price: $20 for low-resolution files of your logo; $65 for the high-resolution version of one logo and support; $96/year for a brand kit; and $129/year for a brand kit and AI-generated website.
Time to test: 1 minute 45 seconds
Looka is similar to Wix, but without the chatbot or the generated taglines. This is the process I followed to get my end logo:
- Enter your business name.
- Select a style or inspo for your logo.
- Choose your symbols and icons to incorporate.
- Add your slogan.
- Pick a generated image to tweak or customize.
However, one of the reasons I wanted to add Looka to this list is that it goes beyond logos. After finalizing my logo, I’m presented with the option to add it to various brand assets.
The brand kit subscription includes essentials like letterheads, social profiles, and business cards, all with your logo already integrated. I find this brand kit feature great for products at the MVP stage. You can even get an AI-generated website done for you at their most expensive package.
How I’d Use Looka as an AI Logo Maker
As a developer, I have shipped many internal tools and dashboards. Using Looka, I could have presented them as mini products to stakeholders, complete with a logo, website, and branding assets. Looka is also helpful for testing new product features in the market.
What I liked:
- Ideal for experimenting with mini products and features.
- 100+ branded templates and mockups using your new logo are included in the subscription. You also have the option to create an AI-generated website.
- Dedicated support team to help tweak your logos.
What I didn’t like:
- No Chatbot or AI prompting features.
- Basic customization options.
5. Adobe Express Logo Maker (BETA)
Price: Free, but you must sign up for Adobe Express to download the logo.
Time to test: 1 minute 50 seconds
Adobe is the gold standard for design. I’ve used many Adobe products before, including Photoshop for creating banners and Illustrator for designing vector logos. Each product generally has a rich template library, plus community-made premium templates that are great for challenged artists like me.
Given this track record, I had high expectations of their logo maker.
The experience itself was simple and fast. I first entered my brand name (“Rio’s dog cafe”) and slogan, and then chose an icon based on my industry keywords like “coffee” and “pet.” After this step, I could select a logo style (minimal, bold, elegant, organic), colors, and a logo mockup as a starting base. The tool uses this information to generate a sample logo in under 20 seconds.
Next comes customization. You need to make an account for this step, but it’s fairly quick to do with social logins. Once you’re logged in, you’ll see the Adobe Express editor for more granular customization.
Change colors, play around with image placements, or upload your own icons if you don’t find a suitable icon. You can also add simple animations like sliding into focus or logo spins for digital media.
Although I like the overall idea behind the logo, the execution felt a bit flat. The final logo lacks the professional polish I’ve grown to expect from Adobe tools.
Another concerning part is the lack of AI prompting capabilities. Since the tool relies on its existing icon library, you might end up using the same logo as 100 other companies.
How I’d Use Adobe Express Logo Maker
You can use Adobe’s logo maker to generate ideas, explore quick color combinations for an existing logo, or just play around with different styles. However, I would not recommend using it to make company logos from scratch.
What I liked:
- Access to a drag-and-drop design interface without needing to download software.
- A fairly responsive editing process, with minimal lag and rendering issues.
- Ability to add simple animations.
What I didn’t like:
- No AI prompting features for strategic design.
- Basic customization capabilities.
- Clip-art style icons and limited typography options.
6. Wix
Price: You must subscribe to Wix to download high-quality images of your logo, but you can download a low-resolution version for free. Wix subscription plans start from $17/month to $159/month.
Time to test: 3 min 30 seconds
Wix is quite popular with my website developer friends, so I was pleasantly surprised to see they have an AI logo generator feature, too.
You can either choose to go the chatbot route (I recommend this) or generate it manually. I started with the chatbot, and honestly, it was pretty engaging.
Once I sent over the details, Wix came up with some great taglines to accompany my logo.
After a bit of back and forth with the chatbot, the final logo was ready. You can use Wix’s logo editor to customize any specific elements, download files for digital and print use, or add it to your Wix website.
My final logo isn’t very impressive, so while the overall experience was nice, I think Wix needs to work on their design aesthetic. Designing the logo on my own was a similar experience to previous generators, so it isn’t much to write about.
How I’d Use Wix as an AI Logo Maker
I wouldn’t use Wix as an end-to-end AI logo maker. Instead, I would prefer to use their chatbot to brainstorm color palettes, taglines, and backgrounds for my logo.
What I liked:
- Decent color palette and symbol options
- Good tagline suggestions.
What I didn’t like:
- Logo doesn’t look as professional.
- You need a subscription to download high-quality versions of the logo.
My Favorite AI Logo Generator
Through this experiment, I found that AI logo generators are excellent at coming up with creative concepts. The actual logo though? Not something I’d recommend as a final client deliverable.
I particularly liked ChatGPT and Gemini’s output more than the other logo makers. Looka is also a good mockup tool for new features and products. Overall, though, I’d recommend using AI logo generators as starting points for your brainstorming process.
My experience aligns with how other industry professionals are using these tools. Courtney Vickery, a branding specialist at Declet Designs, shared her process with me:
“When I‘m working on custom branding and brainstorming logo concepts, I’ll use tools like Midjourney or DALL-E to help me think through ideas — but I never use what it gives me directly. It’s purely for fleshing out concepts and getting my creative wheels turning. The actual logos are always 100% custom work.”
Should your business use an AI logo generator?
If you really want to use an AI logo generator to save time or money, go for ChatGPT, Gemini, or Canva. However, I don’t recommend using an AI generator for your logo beyond initial concepts.
This experiment shows that most AI logo generators generate similar results. These tools simply cannot handle unique positioning challenges or changing consumer psychology beyond a point.
So, if you want a unique logo, it’s best to design one from scratch or hire a good graphic designer. Even when choosing a designer for your brand, I recommend asking questions about their design process and how they utilize AI.
My parting tips: Ensure your logo captures your brand, looks good on both print and digital platforms, and has that human touch.
Editor’s note: This post was originally published in July 2024 and has been updated for comprehensiveness.
