Digital Marketing
What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight…
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The Mysterious Shortwave Radio Station Stoking US-Russia Nuclear Fears
Since early this year, RIA-Novosti has published roughly one story per week on UVB-76, suggesting…
A comprehensive list of 2025 tech layoffs
The tech layoff wave is still kicking in 2025. Last year saw more than 150,000…
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have the best email…
What is a Podcast? How podcasts work and how to get started
New to the world of podcasting? You might be wondering, well, what is a podcast?…
Lasted Digital Marketing
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
How To Find Conversion Opportunities With Audience and Keyword Research
SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest.…
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…
Positioning Strategy: How to Ensure Your Message Connects : Social Media Examiner
Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to…
How often to post on social media for business? A HubSpot experiment
If it feels like social media algorithms change faster than you can keep up — you’re not imagining it.
Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…
Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…